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Product Teardown Workshop: How TurboTax Makes Tax Filling Sexy


Product Pub

JJLake Business Center

Activity Introduce

Tax season again! 

Let's teardown TurboTax and its product strategy together from Marketing, Pricing, UX and Growth perspective, and learn from a fun and interactive workshop!


The attendees will be divided into 4 groups, to teardown the different aspects of product strategy:

Marketing Strategy (SWOT, Persona, Markt & Competitive Analysis and Value Prop)

Pricing Strategy (Pricing, Product Recommendation Stategy, Upsell Strategy)

UX Strategy (Onboarding, Filling, Tracking)

Growth Strategy (Growth, Retention, Referral)

Each group will have a 10m presentation, and 10m feedbacks from other teams, and our guests.



Nate Zou - ex-Product Manager at Intuit (Quickbooks); 北美产品经理群Wechat Group Owner

Jinlong Liu - Interactive Design at Intuit; UXRen UX community founder

Chen Zheng - Director of Product Innovation, Netflix; Product Pub founder



6:30 - 7:00pm Networking and Social Dinner (Optional)

7:00 - 7:10pm Intro

7:10 - 8:10pm Group Discussion

8:10 - 9:30pm Presentation & Feedbacks